“Panos’ Brew” is Sonicbids founder/CEO Panos Panay’s weekly (or more) post about whatever happens to be on his mind. Look for musings and observations on entrepreneurship, the state of the music business, his experiences with members, interesting things he’s seen in his travels, or just about anything else.
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I love books. Like with girls, I didn’t really care about them until I turned 12 or so (Madonna was a turning point). But nowadays, I hardly ever walk into a Barnes & Noble and not buy one. Kimberly, my wife, thinks I’m a book addict. At least they’re a legal high.
Anyway, Jim Champy, the author of a seminal business book called “Reengineering the Corporation” recently wrote a whole chapter about Sonicbids in his new book called “Outsmart! How To Do What Your Competitors Can’t”. As an obsessive book reader, I find that pretty cool.
So, besides reading about Sonicbids, why should you care about Outsmart? For starters, because starting a business and competing for customers is no different than starting a band and working hard to get a following. It takes energy, time, perseverance and, most importantly, you realize that there’s only one thing that matters and that’s hard work.
Artists and entrepreneurs have more in common than they think. They both start with a blank piece of paper (or canvas) and what they make of it is what makes all the difference. Personally, I feel that you can learn more about how to make a living in the music business by reading business and marketing books (and the Wall Street Journal) than by reading boring trade mags.
If you have time and are thirsty for some good new marketing tricks, check out Outsmart! And no, I do not get royalties.
Panos
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