“Panos’ Brew” is Sonicbids founder/CEO Panos Panay’s weekly (or more) post about whatever happens to be on his mind. Look for musings and observations on entrepreneurship, the state of the music business, his experiences with members, interesting things he’s seen in his travels, or just about anything else.
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Jun 03
According to the Wall Street Journal, a Boston-based company called Charity Partners is buying tickets for seats at shows of major artists like the Stones, Coldplay, etc., marking them up, selling them at aftermarket prices and donating the proceeds from the difference to charity.
Pretty cool concept as the ticket buyer actually gets the tax credit for the part of the re-sell ticket price that goes to charity. A number of major artists have given their blessing.
Would you do it? Is it promoting scalping and unsustainably high ticket prices? Should the artist get the tax credit? Either way, I personally love the creativity of it.
Panos
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