“Panos’ Brew” is Sonicbids founder/CEO Panos Panay’s weekly (or more) post about whatever happens to be on his mind. Look for musings and observations on entrepreneurship, the state of the music business, his experiences with members, interesting things he’s seen in his travels, or just about anything else.
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I’m a fan of Jeff Jarvis and his blog Buzzmachine. I find his insights (mostly) spot on and though he rarely applies his pen (or is it keystrokes?) towards the music business, much of what he has to say resonates with all the changes our industry is going through.
I recently finished his book “What Would Google Do” which I loved so much I bought everyone at Sonicbids a copy. I found the first 100 pages or so absolutely mind-blowing and though it got a bit repetitive towards the end, it’s a book I highly recommend. 
Here’s a sample of his New Rules. Replace “customers” with “fans” and you’’ get the point:
• Customers are now in charge. They can be heard around the globe and have an impact on huge institutions in an instant.
• People can find each other anywhere — and coalesce around you or against you.
• The mass market is dead. It’s been replaced by a mass of niches.
• Markets are conversations. The key skill today is no longer marketing but conversing.
• Create value through abundance — not scarcity. The control of products or distribution longer guarantees a premium and a profit.
• Enable customers to collaborate with you —in creating, distributing, marketing, and supporting products. It’s what creates a premium in today’s market.
• The most successful enterprises today are networks — and the platforms on which those networks are built.
• Openness is the key to success. Owning pipelines, people, products, or even intellectual property is not.
Think this applies to the music business? Let me know.
Panos
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