“Panos’ Brew” is Sonicbids founder/CEO Panos Panay’s weekly (or more) post about whatever happens to be on his mind. Look for musings and observations on entrepreneurship, the state of the music business, his experiences with members, interesting things he’s seen in his travels, or just about anything else.
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Feb 14
I’ve just spent the past hour playing around with the Deadmau5 app. I love it.
It comes pre-loaded with 10 new tracks that you can interact with through all kinds of simple but fun goodies: Loop, Filter, Flange and Delay effects; cross fading between tracks; speed control, etc.
I docked my iPhone to my iPod Bose speaker base at home and for a while there I thought I was DJing in some underground club in Amsterdam or whatever. I totally lost track of time.
Talk about this being the future:
- All the blogosphere buzz about the app made me curious. No MTV or radio or NY Times or Rolling Stone involved here in introducing me to Deadmau5 (who admittedly I heard by name before but that’s about it);
- I actually forked over $3 to buy this;
- It totally engaged me for an hour. Not in a passive, music-in-the-background way but in an interactive, stare-at-your-iPhone-for-an-hour way;
- I’m about the download more Deadmau5 music;
- I just checked out his tour schedule on Last.fm (he’s in Australia);
- I’m here talking about it;
Proof that good, innovative ideas always find their way to an audience who’ll happily fund them. The future is about conversations, not monologues.
Panos
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