“Panos’ Brew” is Sonicbids founder/CEO Panos Panay’s weekly (or more) post about whatever happens to be on his mind. Look for musings and observations on entrepreneurship, the state of the music business, his experiences with members, interesting things he’s seen in his travels, or just about anything else.
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Sep 15
I am presenting a free webinar today, hosted by Billboard Magazine and BrandWeek, and sponsored by Sonicbids, titled “Matching Independent Musicians to Your Brand: How to Choose a Musical Act to Promote your Brand and Boost Sales”. Other speakers are Cortney Harding, who covers Independent Music for Billboard, and Steve Knill, president of Banshee Music.
I’ll be talking about how the Artistic Middle Class is changing the rules of branded marketing, and offering examples of major consumer brands that are using independent music successfully for their marketing campaigns.
You can read more about the webinar and register free here.
Panos
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