“Panos’ Brew” is Sonicbids founder/CEO Panos Panay’s weekly (or more) post about whatever happens to be on his mind. Look for musings and observations on entrepreneurship, the state of the music business, his experiences with members, interesting things he’s seen in his travels, or just about anything else.
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- Me and Elvis on the course
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- Try running up that hill
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- Music for Animals at Footstock
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- Gene Simmons in race gear
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- Blonka, guerilla marketing on the course
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- Music was literally everywhere
I was in San Francisco last weekend and had the chance to experience (and run) the 98th annual Bay To Breakers 12K road race. Well, calling it a road race would be a bit like calling Elvis a “singer” – it just doesn’t do it justice.
Anyway, though this blog post is really a lame excuse to post the picture above of me and the Elvis dudes (really, click on it), I was also struck by all the places that featured live music: at the starting line; all along the course; at a festival following the race called “Footstock”.
My point is, everyone talks about the crisis the music business is in but all you have to do is look around you and you’ll see that indie music is performed at more places than ever before. I call this a renaissance not a crisis.
Like Malcolm Gladwell says, to beat Goliath you just have to fight the battle using unconventional means. Like getting paid to perform at road races for thousands of captive spectators.
Panos
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